Budget & scope
How much does an AI WhatsApp assistant cost for a small business?
Separate WhatsApp assistant setup, monthly care and usage costs. A practical scope checklist with Marco Lee's published service pricing.
Before you invest in AI.
Practical guides to what to build, what to budget and who to hire. No promised outcomes. Just better questions before you commit.
Build decisions
AI agents vs. Zapier automations: what should your business build?
Choose between a fixed workflow, an AI step and an agent. Compare control, failure handling and maintenance before buying an automation project.
Hiring & ownership
Hiring a fractional AI engineer: scope, cost and questions to ask
Decide whether part-time AI engineering fits your roadmap. A hiring checklist covering ownership, weekly capacity, first-month scope and handover.
Have a process in mind?
Let's talk about scope before choosing the technology.